EX Healthcare Co., Ltd. Signs MOU with Startup Junkie to Expand Promotion and Distribution of dermaFIT in U.S. Universities and Institutions

2024-12-04  Maeil Business Newspaper
Original News

EX Healthcare Co., Ltd., a leader in innovative healthcare solutions, has signed a Memorandum of Understanding (MOU) with Startup Junkie, a U.S.-based startup support organization, to actively promote and distribute its muscle loss prevention cream, dermaFIT, to major universities and research institutions across the United States.

Startup Junkie, headquartered in Arkansas, is a foundation supported and funded by the Walton family, the founders of Walmart. It collaborates with prominent organizations such as the U.S. Department of Commerce, the Walton College of Business at the University of Arkansas, and major corporations like Walmart, FedEx, and Tyson Foods.

Through this agreement, EX Healthcare aims to leverage Startup Junkie’s extensive network to strengthen its brand presence in the U.S. market.

Startup Junkie will play a key role in promoting the efficacy and value of dermaFIT through its partnerships with universities and research institutions. This includes the creation of promotional materials and the expansion of distribution channels. Additionally, Startup Junkie will conduct local market research and gather customer feedback to help EX Healthcare optimize its U.S. market entry strategy.

Lee Yong-hee, CEO of EX Healthcare, remarked, "This agreement marks a significant step toward the global expansion of dermaFIT. By collaborating with Startup Junkie, we aim to showcase our technology and products to U.S. universities and institutions and establish a strong presence in this new market."

Louis Diesel, Startup Junkie’s Asia Representative, shared his enthusiasm: "We are thrilled to partner with EX Healthcare Co., Ltd. and will actively support dermaFIT’s entry into the U.S. market, ensuring it becomes a leading example of innovation."

This collaboration is expected to accelerate growth in the global healthcare market by combining the expertise and networks of both organizations.